By Stephen Fried
The mythical lifestyles and entrepreneurial imaginative and prescient of Fred Harvey contributed to shaping American tradition and historical past for 3 generations—from the Eighteen Eighties throughout international conflict II—and nonetheless impression our lives this day in outstanding and interesting methods. Now award-winning journalist Stephen Fried re-creates the lifetime of this not likely American hero, the founder of the nation’s provider undefined, whose outstanding relatives company civilized the West and brought the United States to Americans.
Appetite for America is the impressive real-life tale of Fred Harvey—told extensive for the 1st time ever—as good because the tale of this country’s enlargement into the Wild West of Bat Masterson and Billy the child, of the good days of the railroad, of a time whilst a deal may perhaps nonetheless be made with a handshake and the U.S. was once nonetheless uniting. As a tender immigrant, Fred Harvey labored his means up from dishwasher to loved ones identify: He was once Ray Kroc prior to McDonald’s, J. Willard Marriott prior to Marriott lodges, Howard Schultz earlier than Starbucks. His consuming homes and resorts alongside the Atchison, Topeka, and Santa Fe railroad (including historical inns nonetheless in use on the Grand Canyon) have been patronized via princes, presidents, and numerous usual tourists searching for the simplest cup of espresso within the nation. Harvey’s employees of conscientiously screened unmarried younger women—the celebrated Harvey Girls—were the country’s first girl group and have become real Americana, even inspiring an MGM musical starring Judy Garland.
With the verve and keenness of Fred Harvey himself, Stephen Fried tells the tale of ways this visionary outfitted his enterprise from a unmarried lunch counter right into a family members empire whose advertising and marketing and concepts we nonetheless stumble upon in myriad methods. Inspiring, instructive, and highly enjoyable, Appetite for America is ancient biography that's as richly profitable as a slice of clean apple pie—and each piece as satisfying.
*With photograph inserts that includes over seventy five pictures, and an appendix with over fifty Fred Harvey recipes, so much of them never-before-published.
From the Hardcover edition.
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Extra resources for Appetite for America: Fred Harvey and the Business of Civilizing the Wild West--One Meal at a Time
Appetite for America: Fred Harvey and the Business of Civilizing the Wild West--One Meal at a Time by Stephen Fried